Real Estate Consultants Vs. Real Estate Agents

Posted by

January 16th, 2015

With so many titles for various real estate professions, it’s easy to see why many people don’t understand the difference between what a real estate agent does compared to the services of a real estate consultant such as Sterling Luxury Group.

Real estate consulting is based on a different model and has a different approach to real estate than that of Realtors and agents. The focus of a real estate consultant is to help you navigate the housing and property market, providing you with insight into current trends and conditions. With services tailored to your needs, a real estate consultant always has your best interest in mind and provides true objectivity and a keen eye for detail.

The biggest difference between real estate agents and consultants is that an agent’s only intent is to sell a property whereas a real estate consultant’s objective is to help achieve the client’s personal goals.

Real estate consultants are not motivated by potential financial gains from the sale of a home. Instead, they are consumer-centered and focused on helping clients make the best choice for them by providing research, analysis and other informational resources.

A real estate agent, on the other hand, has the sole objective of influencing the sale of a home. While real estate consultants are paid for their service to clients, real estate agents receive their profits only when a property is sold.

Real estate consultants have no monetary incentives towards the sale of a home. Instead of doing everything they can to convince a buyer to invest in a property as a real estate agent might do, a real estate consultant’s primary concern is meeting the needs of their client. They remain completely unbiased and represent only their client’s interests — not their own.

Just as there are buyer and seller agents, Sterling Luxury Group’s real estate consultants may also provide services to either party. Whatever a client’s needs are, real estate consultants use their expertise to assist individuals in making intelligent choices whether they are buying, selling, or relocating to an area such as Miami or Dubai or are investing in these areas when purchasing their second or third home, or as a rental property.

For those looking for property to invest in, our real estate consultants’ expertise can be invaluable in helping clients to help identify unique opportunities. And as the details of any home sale are worked out, a real estate consultant becomes a key component helping you negotiate from a position of strength and knowledge.

If you are trying to sell a home, you may decide to enlist the services of a Sterling Luxury Group real estate consultant to help you create a strategy incorporating the benefits of home staging and photography that will ensure a quick sale and maximum return on your investment.

In addition to the services we provide as real estate consultants, Sterling Luxury Group also maintains close relationships with a network of licensed real estate professionals to assist our clients with all of their real estate needs.

If you are in need of some guidance and are looking for someone who will take the time and effort to thoroughly evaluate your goals and needs, then hiring a real estate consultant may be the best approach. Let Sterling Luxury Group help you reach your desired result on your next real estate transaction. We specialize in assisting individuals from the UK, Canada, Russia, Dubai, Saudi Arabia, and Latin America in purchasing real estate in Miami and Dubai.

About Sterling Luxury Group

Michelle T. Sterling | Sterling Luxury GroupSterling Luxury Group is comprised of licensed real estate professionals who are both real estate consultants and real estate agents. Established by Michelle T. Sterling, we specialize in assisting international buyers to make investment decisions in Miami and Dubai real estate. From helping you select the perfect home through Sterling Luxury Homes, to refining the finishing touches of your interior décor through Sterling Home Styling, to styling you from head to toe through Sterling Personal Styling, let us redesign and restyle your life. We are Global Image Group‘s luxury lifestyle makeover image stylists in real estate, interior decor, and personal styling.

Miami Direct: +1.305.647.2689

New York Direct: +1.917.423.1466

Dubai Office: +971 4 313 2467

View other posts >